It’s that time of the year again! Nvidia has revealed its new flashy 1080ti which is labeled as the most advanced GPU yet.

Unlike its previous Ti models, the 1080ti is based on new architecture and sees a whopping 35% boost over the regular 1080 model. Nvidia has built the GPU for a better 4K experience as new 4K G-Sync Monitors (with HDR of course) are scheduled to come out along side the GPU.

As expected it’s pricey as hell starting with an MSRP of $699. If you feel intimidated you can opt for the regular 1080 which has now been reduced to a somewhat reasonable MSRP of $499.

The 1080ti is expected to launch soon. If you feel bold or have the cash to spare you can pre-order it here.